Crisis management: How to turn a crisis into an opportunity

Abstract

Part 1 Tales of the unexpected: the Tylenol tale the Bhopal tragedy Tales of financial panic the sorry tale of the baby milk scandal how Persil had to be washed-whiter-than-white sweetmail how no comment leads to plenty facing up to a crisis initial points to consider when planning for a crisis. Part 2 The anatomy of a crisis: the terrorist threat computer catastrophe. Part 3 Planning for the unexpected: actions speak louder than words a coherent approach to planning appoint a crisis management team crisis prevention formulating strategies and tactics for dealing with each potential put the plan in writing test everything coping at the personal elvel planning for crisis summarized. Part 4 Surviving the unwanted takeover bid: watching for the tell-tale signs planning against a takeover crisis management team know your audience define your message line up the troops watch what you say the battle between Arthur Bell and Guinness timetable for a takeover the dirty tricks brigade ways to fend off unwelcome predators. Part 5 Tell your own tale: the Sellafield saga toxic shock syndrome bad day at Bantry Bay initial points to consider in developing a crisis communications plan. Part 6 Tell it all, tell it fast: identify the media background to seize the initiative set up a press centre emergency press centre for media calls quiet room the press release the switchboard the press conference communicating in crisis. Part 7 Prevention is better than cure: crisis management summarized.

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