Street-smart advertising: how to win the battle of the buzz

Unknown author

8 citations0/0 files storedChoice Reviews Online

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Graphic Design and Typography Advertising and Communication Studies

Abstract

Chapter 1 Preface Chapter 2 1 Rev Up Your Thinking with Creative Stimulation Chapter 3 2 Play with Typography's Multiple Personalities Chapter 4 3 Embrace Type as a Design Element Chapter 5 4 Master the Design Elements Chapter 6 5 Connect with Your Audience through Powerful Writing Chapter 7 6 Spark the Creative Process for Focused Campaign Strategies Chapter 8 7 Take Charge of the Design Principles Chapter 9 8 Explore the Power of Color Psychology Chapter 10 9 Discover Exciting Strategy-Based Ads and Campaigns Chapter 11 10 Learn the Latest through Inventive Case Studies with Impressive Results Chapter 12 11 See Which Self-Promotions Really Work Chapter 13 12 Be Inspired by Creative Tips from Conceptual Thinkers Chapter 14 Glossary Chapter 15 Selected Bibliography

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 8 citations exist upstream.

Cited by

2009Color rhetoric: The social construction of neutrality in real estate design

Imported from OpenAlex (CC0) — nothing here is generated.