Articlegreen2004

Envisioning communication from the edge

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Innovation and Socioeconomic Development Publishing and Scholarly Communication Business Strategies and Management Research

Abstract

In mapping movements on the edge, we explore how scholars redefine the boundaries of what constitutes research and practice. In The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits, a book that already promises to be one of the seminal business books of the 21 st century, C. K. Prahalad (2004) recounts his difficulties in finding a journal to publish the research that informed his book. Thanks to his earlier success with a prizewinning bestseller on more conventional business strategy, Competing for the Future (Hamel & Prahalad, 1994), Prahalad went on to find a book publisher despite the academic journal rejections. His efforts, we would argue, were powered by his Asian origins and his desire to apply his business knowledge to make a positive difference to people disempowered by living at the bottom of the economic pyramid.

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References

1978Discipline and Punish: The Birth of the Prison.1994Risk Society, Towards a New Modernity 2023Black Skin, White Masks 1994Competing for the Future 1997Imperial Leather: Race, Gender and Sexuality in the Colonial Contest 2006Fortune at the bottom of the pyramid, the: eradicating poverty through profits 1998Acts of resistance : against tyranny of the market 1972Critical Theory

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