Global Perspectives on Advertising Self-Regulation: Principles and Practices in Thirty-eight Countries

Abstract

Foreword by Norman Vale The Case for Advertising Self-Regulation The Case for Advertising What is Self-Regulation? The Pros and Cons of Self-Regulation The Current State of Self-Regulation Why Self-Regulation Works Outside Involvement in Advertising Self-Regulation How Governments Work with Self-Regulation Does Self-Regulation Do Enough? International Advertising Self-Regulation The IAA's Role in Promoting Advertising Self-Regulation IAA Survey Findings Highlights of the 1986 IAA Survey Highlights of the 1988-89 IAA Survey Country Profiles Appendices Index

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