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Marketing research: Text and cases
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Marketing research: Text and cases (1979)Marketing research: Text and casesIDENTIFICATION OF KEY DETERMINANTS OF SUCCESS FOR INTERNATIONAL FINANCIAL SERVICES CENTRES (IFSCS) WITH SPECIAL REFERENCE TO INDIA THROUGH GLOBAL FINANCIAL CENTRE INDEX (GFCIS) ANALYSIS AND FACTOR ANALYSIS (2023)IDENTIFICATION OF KEY DETERMI…The Evolving Role of Intelligence: Migrating from Traditional Competitive Intelligence to Integrated Intelligence (2016)The Evolving Role of Intellig…Residents’ engagement and local tourism governance in maturing beach destinations. Evidence from an Italian case study (2013)Residents’ engagement and loc…Herd Behaviour and Gold Investment: A Perceptual Study of Retail Investors (2013)Herd Behaviour and Gold Inves…Customer Service Retention - A Behavioural Perspective of the UK Mobile Market (2010)Customer Service Retention - …CUSTOMER PERCEPTION OF SERVICE, STORE IMAGE AND PRODUCT ASSORTMENT - FROM AN INTERIOR STORE PERSPECTIVE (2010)CUSTOMER PERCEPTION OF SERVIC…Coefficient Alpha and the Internal Structure of Tests (1951)Case Study Research: Design and Methods (1984)Scope of Customer Retention Problems in the Mobile Phone Sector: A Theoretical Perspective (2016)A Theoretical Perspective of Contract and Contractual Customer-Supplier Relationship in the Mobile Phone Service Sector (2017)Diffusion of Innovations 1 (2019)Research Methods in Social Relations (1992)The competitive destination: a sustainable tourism perspective (2003)Social Capital, Networks, and Knowledge Transfer (2005)Government and business community attitudes towards cruise tourism development (2018)Residents’ perceptions of cruise tourism in an overcrowded city The case of Venice (2021)Understanding the host heterogeneity in religious destination: a multigroup analysis of distance perceptions and emotional solidarity (2025)Scale Development : Theory and Applications (1991)Marketing Research: An Applied Orientation (1994)Making sense of Cronbach's alpha (2011)A study of factors influencing investor behaviour towards gold as an investment avenue with factor analysis (2020)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive Advantage: Creating and Sustaining Superior Performance (1985)The fifth discipline, the art and practice of the learning organization (1991)Coopetition strategies for competitive intelligence practices-evidence from full-service hotels (2021)Cities and the Wealth of Nations : Principles of Economic Life (1985)The City: A Guide to London's Global Financial Centre (2004)Relationship Marketing, Customer Satisfaction and Loyalty: A Theoretical and Empirical Analysis From an Asian Perspective (2008)Alternative Modes of Measuring Store Image: An Empirical Assessment of Structured versus Unstructured Measures (1998)The impact of quality on store loyalty: A contingency approach (2001)The role of cognitions and emotions in the music‐approach‐avoidance behavior relationship (2002)Store Image Factors Influencing Store Choice among Sportswear Consumers: Baseline Findings from South Africa (2013)The Niche Marketing Strategy Constructs (Elements) and Its Characteristics - A Review of the Relevant Literature (2017)Customer Experience Marketing (CEM), Customer Satisfaction and Customer Trust Affects Customer Loyalty: A Study on Star Hotels in Jakarta Province (2018)
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  • 2013Residents’ engagement and local tourism governance in maturing beach destinations. Evidence from an Italian case study111 cited
  • 2016The Evolving Role of Intelligence: Migrating from Traditional Competitive Intelligence to Integrated Intelligence31 cited
  • 2010Customer Service Retention - A Behavioural Perspective of the UK Mobile Market23 cited
  • 2010CUSTOMER PERCEPTION OF SERVICE, STORE IMAGE AND PRODUCT ASSORTMENT - FROM AN INTERIOR STORE PERSPECTIVE18 cited
  • 2013Herd Behaviour and Gold Investment: A Perceptual Study of Retail Investors11 cited
  • 2023IDENTIFICATION OF KEY DETERMINANTS OF SUCCESS FOR INTERNATIONAL FINANCIAL SERVICES CENTRES (IFSCS) WITH SPECIAL REFERENCE TO INDIA THROUGH GLOBAL FINANCIAL CENTRE INDEX (GFCIS) ANALYSIS AND FACTOR ANALYSIS3 cited

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