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Scientific Marketing Management
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Scientific Marketing Management (1978)Scientific Marketing ManagementScholarly Research in Marketing: Exploring the “4 Eras” of Thought Development (2003)Scholarly Research in Marketi…Book Review: The Theory of Buyer Behavior (1971)Marketing management: analysis. planning. implementation and control (2000)Sustainability Marketing: A Global Perspective (2009)A Framework for Conceptual Contributions in Marketing (2011)Service-dominant logic 2025 (2016)Advances in Consumer Research (2025)
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  • 2003Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development570 cited

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