Corporate strategy in action : the strategy process in British Road Services

Geoffrey Lewis

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Organizational Management and Leadership Business Strategies and Innovation Management and Organizational Studies

Abstract

1. The Strategy Process - Theoretical Orientations 2. A Cognitive Theory of the Strategy Process 3. The Strategic Development of British Road Services 4. The Era of Diversification 5. The Emergence of Strategic Dilemma 6. Diversity and a Dispersed Power Structure 7. The Process of Strategic Choice 8. Conclusions: Managing Strategic Change.

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