Scenarios in Business

Abstract

About the Authors Acknowledgements Abbreviations Introduction Part I: Evolution in the Use of Scenarios Summary Vision 2000 A Scenario Project to re--orient ICLa s portfolio From data to scenarios Information markets Use in corporate planning Using scenarios in teams Adopting existing scenarios Lessons Learned Part II: Scenario Thinking Summary Strategy and Scenarios. Where are we now? Forecasts Pitfalls and Pratfalls Evolutionary models for cultural change Where next? Conclusions Part III: Making scenarios work Summary The Environment for Scenario Thinking The Stages of a Project Getting started Deciding the question Interviews and workshops Scenario creation Scenarios to plans Linking Scenarios into the Organisation Main points Part IV: Case Studies Summary A Study in Turkey Preparing for a New Environment of Energy of Statoil New Car Distribution of the Future Reframing Industry Boundaries for Structural Advantage -- the role of Scenario Planning Software for Collaborative Working Foresight into Insight Healthcare 2010 Scenarios: Guiding a Vision for Predictive Medicine A Trading Group Lessons Learned and Conclusions References Index

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