PART ONE: THEMES AND ISSUES Globalization, Television and Asia - Michael Richards and David French Television, Development and National Identity - Michael Richards Television and the Liberalization of Communication Markets - David French Asian Television - David French, Michael Richards and Pradip N Thomas Contemporary Issues Transnational Broadcasting and Multiculturalism - Usha Vyasulu Reddi PART TWO: GLOBAL TRENDS AND NATIONAL TELEVISION Transborder Television for Greater China - Amos Owen Thomas Cable and Satellite Television in India - Keval J Kumar The Role of Advertising Key Issues in the Korean Television Industry - Sang-Chul Lee and Susan K Joe Programmes and Market Structure Marketing to the Masses in Malaysia - Zaharom Nain and Mustafa K Anuar Commercial Television, Religion and Nation-Building The Politics of Television Programming in Singapore - Mark A Hukill In Search of Quality Measures for Indonesian Television News - Leen d'Haenens, Chantal Verelst and Effendi Gazali Building a Market-Based Party Organ - Zhongdang Pan and Joseph Man Chan Television and National Integration in China PART THREE: NATIONAL IDENTITIES AND NATIONAL CONTEXTS From Mao to the Millennium - Yu Huang and Andrew Green Forty Years of Television in China (1958-98) The Hinglish Hegemony - Daya Kishan Thussu The Impact of Western Television on Broadcasting in India Television, Culture and the State in Sri Lanka - Michael Richards and Sunanda Mahendra China's Television in the Era of Marketization - Ran Wei Globalization and National Television Networks - Seemi Naghmana Tahir An Analysis of Pakistan Television Hong Kong Television - Paul S N Lee An Anchor for Local Identity Television in the Philippines - Michael Richards Structure and Issues Television in the Philippines - Alexander G Flor Setting the National Social Agenda Multiculturalism and Television in Taiwan - China-Hwa Flora Chang The Aum Cult/Tokyo Broadcasting System Scandal - Tetsuo Arima and Roger Cooper Its Impact on Television Codes in Japan
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