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Part 1 I: POLITENESS THEORY AND THE STUDY OF CAMPAIGN DEBATES Chapter 2 1 Introduction: Politeness and Political Image in Campaign Debates Chapter 3 2 Politeness in Presidential Campaign Debates: An Overview Chapter 4 3 Vice Presidential Debates Part 5 II: THE ROLE OF POLITENESS IN CAMPAIGN OUTCOMES Chapter 6 4 Debating Policies: The 1960, 1976, and 1980 Campaigns Chapter 7 5 The 1992 and 2000 Presidential Debates Chapter 8 6 Directly Attacking the Opponent: The 1984, 1988, 1996, and 2004 Presidential Debates Part 9 III: IMPLICATIONS FOR DEBATE PLANNERS, POLITICIANS, CITIZENS, AND SCHOLARS Chapter 10 7 Debate Formats and Politeness Chapter 11 8 Politeness, Debates, and Campaign Outcomes Chapter 12 9 An Ideal Debate for the Electorate Chapter 13 10 Conclusions and Recommendations for Future Research Chapter 14 Appendix A: Coding Politeness: Units and Schema Chapter 15 Appendix B: Politeness Schema Chapter 16 References
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