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The principles of advertising
0 references·2 citing·6 second hop
The principles of advertising (1925)The principles of advertisingCommon Approaches to Budgeting for Advertising (1979)Common Approaches to Budgetin…An Investigation of Individual Responses to Chromatic Illumination (1938)An Investigation of Individua…The Apparent Warmth of Colors (1926)A Psychometric Approach to the Measurement of Color Preference (1981)The Effects of Exposure to Red and Blue Light on Physiological Indices and Time Estimation (1985)The Theory of Monopolistic Competition (1934)Optimal Advertising Policy under Dynamic Conditions (1962)Diffusion of Innovations (1963)
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  • 1938An Investigation of Individual Responses to Chromatic Illumination48 cited
  • 1979Common Approaches to Budgeting for Advertising7 cited

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