Language and the Market

Abstract

List of Tables and Figures Acknowledgements Notes on Contributors Introduction: H.Kelly-Holmes & G.Mautner PART I: THEORISING LANGUAGE AND THE MARKET Language(s) and the Market: Theoretical and Empirical Work from a Management Perspective G.Jack Markets and Language(s): The Sociolinguistic Perspective H.Kelly-Holmes PART II: LANGUAGE, THE MARKET AND EMPLOYMENT 'Anyone doing something phonetic can attract business these days' The Demand and Supply of Accents in the Indian Call Centre Industry C.Cowie Packaging English-speaking Products: Maid Agencies in Singapore B.P.Lorente Recruiting the Best: English, Job Adverts and the Private Job Market in Sri Lanka M.Herat & L.McLoughlin English and the Global Market: The Impact in the German Business Domain S.K.Hilgendorf PART III: COMMERCIAL MULTILINGUALISM Language Policy and Multilingual Advertising in France: E.Martin Linguistic Landscapes and the Market L.Edelman & D.Gorter Commodified English in East Asian Internet Advertising J.S.Lee PART IV: REVITALISATION AND THE MARKET From Industrial Development to Language Planning: The Evolution of Udaras na Gaeltachta J.Walsh E-Commerce and Minority Languages: A Welsh Perspective D.Cunliffe, N.Pearson & S.Richards Urban Rap goes to Artic Lapland: Breaking Through and Saving the Endangered Inari Sami Language S.Leppanen & S.Pietikainen PART V: IDEOLOGIES, MARKETS AND LANGUAGES English as Official State Language in Ohio: Economy Trumps Ideology B.E.Evans Multilingualism within Transnational Companies: An Analysis of Company Policy and Practice in a Diversity Perspective B.L.Gunnarsson Raising Language Awareness or Reinforming Monolingual Norms? A Study of International Marketing Textbooks H.Kelly-Holmes Speaking Commercial Femininities and Masculinities: Advertising Language in Cosmopolitan and Men's Health Magazine H.Motschenbacher PART VI: CORPORATE DISCOURSES The Spread of Corporate Discourse to Other Social Domains G.Mautner The Rhetoric of Corporate Mission Statements: Virtues and Emotions for the Market M.Isaksson & P.E.F.Jorgensen The Integration of Other Social Domains into Corporate Discourse: The Case of Political Metaphors V.Koller PART VII: CONCLUSION Language and the Market: Approaches, Actors and Agendas G.Mautner References Index

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