The Commercialisation of Sport

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Physical Education and Sports Studies Sport and Mega-Event Impacts Sports Analytics and Performance

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THE SPORTS INDUSTRY - Sport in the Late Capitalist Moment David L Andrews - The Sporting Goods Industry: From Struggling Entrepreneurs to National Businesses to Transnational Corporations George Sage - Sports Globalisation, the State and the Problem of Governence Barrie Houlihan - THE PUBLIC SECTOR AND THE COMMERCIALISATION OF SPORT - Government Subsidation of Canadian Professional Sport Franchises: A Risky Business David Whitson, Jean Harvey and Marc Lavoie - Private Control of a Civic Asset: The Winners and Losers from North America's Experience with Four Leagues for Professional Team Sport Mark Rosentraub - Partnerships between Local Government Sport and Leisure Departments and the Commercial Sector: Changes, Complexities and Consequences Lucie Thibault, Wendy Frisby and Lisa Kikulis - THE COMMERCIALISATION OF AMATEUR SPORT v Piercing the Veil of Amateurism: Commercialisation, Corruption, and College Sport Ellen Staurowsky - Strategic Responses to Institutional Pressures for Commercialisation: A Case Study of an English Rugby Union Club Danny O'Brien and Trevor Slack - Commercialisation of the Modern Olympics Tara Magdalinski and John Nauright

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