Book2003

Consumerism, Romance and the Wedding Experience

90 citations0/0 files storedPalgrave Macmillan UK eBooks

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Consumer Behavior in Brand Consumption and Identification Marriage and Family Dynamics Consumer Behavior and Market Dynamics

Abstract

In this fascinating study, Boden considers the changing social and cultural significance of the wedding in Britain. The book focuses upon a number of issues including the commercialization of the even

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