References

• 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
• 1987Developing Buyer-Seller Relationships9,139 cited
• 1992The Changing Role of Marketing in the Corporation2,773 cited
• 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
• 2004The Customer Relationship Management Process: Its Measurement and Impact on Performance1,686 cited
• 2001The Loyalty Effect1,406 cited
• 2000On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing1,364 cited
• 2003The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration1,163 cited
• 2004A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy948 cited
• 2005A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go871 cited
• 1997Loyalty programs and their impact on repeat-purchase loyalty patterns791 cited
• 2002The mismanagement of customer loyalty.769 cited
• 2004Balancing Acquisition and Retention Resources to Maximize Customer Profitability751 cited
• 2010Manage Marketing by the Customer Equity Test749 cited
• 1998Preventing the premature death of relationship marketing.