Reducing road capacity to change travel behaviour

Abstract

There is evidence that life events (that is, events which are infrequent and interfere with routine behaviour, such as moving house or starting a new job) can be a spur for individuals to change their travel behaviour, including using different modes. Therefore one way to bring on a change in travel behaviour may be to generate a life event. However, life events are unique to individuals: what is appropriate to one may not be possible for another. Network events, such as new roads or closed roads, apply to all road users and can have the same effect on individuals as life events, with regard to travel behaviour. This paper describes how some network events involving a reduction in road capacity can be interpreted as life events and why others do not qualify. This has implications for the design of travel demand management schemes. It is important because a reduction in road capacity is an event which can be seen to be effective and fair to all motorists.

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