Candidates, consultants, and campaigns: the style and substance of American electioneering

Abstract

Foreword by Richard B Wirthlin Acknowledgements Introduction 1. So you want to run for office? 2. The magicians of American politics 3. The selling of the candidate 4. The party's just begun 5. Politics through the mail 6. The bad boys of politics: PACs and independent expenditures 7. Modern campaign technology in the 1990s 8. Candidates, consultants and the American democratic process Appendices Notes Further Reading Index

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