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The hero and the outlaw: building extraordinary brands through the power of archetypes · Study

WorkThe hero and the outlaw: building extraordinary brands through the power of archetypes

Unknown author2001

Work2001

The hero and the outlaw: building extraordinary brands through the power of archetypes

Unknown author

291 citations·0/0 files stored·Choice Reviews Online

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Literature, Culture, and Aesthetics

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2004Marketplace Mythology and Discourses of Power 2012Brand Performances in Social Media 2015Exploring the role of brand identification and brand love in generating higher levels of brand loyalty 2006Brand personality: Exploring the potential to move from factor analytical to circumplex models 2008Resonance to archetypes in media: There’s some accounting for taste 2020Echoing the golden legends: storytelling archetypes and their impact on brand perceived value 2006Investigating archetype‐icon transformation in brand marketing 2019The Everyman archetype: discursive reframing of private landlords in the financialization of rental housing

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Year2001

Typeother

Published2001-10-01

VenueChoice Reviews Online

ISSN-L0009-4978

Languageen

Citations291

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.5860/choice.39-1038

openalex_workW570398336

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