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1. Introduction (by Dirven, Rene) 2. Part A: Political Ideologies 3. Ideology, metaphor and iconographic reference (by Hawkins, Bruce) 4. The deictic foundation of ideology, with reference to African Renaissance (by Botha, Willem J.) 5. The semantics of impeachment: Meanings and models in a political conflict (by Morgan, Pamela S.) 6. Part B: Ideologies of Crosscultural Otherness 7. Philistines, barbarians, aliens, et alii: Cognitive semantics in political 'otherness' (by Sego, Lewis) 8. The bare past as an ideological construction in Hong Kong discourse (by Grundy, Peter) 9. Conflicting identities: A comparative study of non-commensurate root metaphors in Basque and European image schemata (by Frank, Roslyn M.) 10. The Otherness of the Orient: Politico-cultural implications of ideological categorisations (by Sandikcioglu, Esra) 11. Part C: Institutional Ideologies 12. Even the interface is for sale: Metaphors, visual blends and the hidden ideology of the internet (by Rohrer, Tim) 13. Globalisation for beginners in Argentina: A cognitive approach (by Severino, Liliana Cubo de) 14. Unparliamentary language: Insults as cognitive forms of ideological confrontation (by Ilie, Cornelia) 15. Subject index
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