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Development of a media selection model using the analytic network process
16 references·2 citing·36 second hop
Development of a media selection model using the analytic network process (2005)Development of a media selection model us…The Analytic Network Process (2013)The Analytic Network ProcessAnalytic Hierarchy Process (2005)Analytic Hierarchy ProcessA strategic decision framework for green supply chain management (2003)A strategic decision framewor…Quality function deployment for the good of soccer (2002)Quality function deployment f…Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (2002)Advertising, Promotion and Su…Web-Hipre: Global Decision Support By Value Tree And AHP Analysis (2000)Web-Hipre: Global Decision Su…Analyzing organizational project alternatives for agile manufacturing processes: An analytical network approach (1999)Analyzing organizational proj…Comparing the Effectiveness of the Web Site with Traditional Media (1998)Comparing the Effectiveness o…Advertising communications & promotion management (1997)Advertising communications & …ABELL F. Dereck, Defining The Business. The Starting Point of Strategic Planning . USA, Prentice Hall, Englewood Cliffs, New Jersey, 1980. (1996)ABELL F. Dereck, Defining The…The analytic hierarchy process: applications and studies (1993)The analytic hierarchy proces…The Analytic Hierarchy Process (1989)The Analytic Hierarchy ProcessHow Advertising Works : A Planning Model Revisited (1986)How Advertising Works : A Pla…The Analytic Hierarchy Process (1985)The Analytic Hierarchy ProcessDecision making for leaders (1985)Decision making for leadersOptimization by the Analytic Hierarchy Process (1979)Optimization by the Analytic …An Integrated MCDM Method in Ranking BSC Perspectives and key Performance Indicators (KPIs) , (2012)An Integrated MCDM Method in …Multinational corporations and the challenge of global advertising (2007)Multinational corporations an…An overview of the analytic hierarchy process and its applications (1990)Aggregation of fuzzy opinions under group decision making (1996)Decision making with dependence and feedback : the analytic network process (1996)The Bargaining Problem (1950)A scaling method for priorities in hierarchical structures (1977)The analytic hierarchy process and analytic network process: an overview of applications (2010)The Analytic Hierarchy and Analytic Network Processes for the Measurement of Intangible Criteria and for Decision-Making (2016)Improved DEMATEL methodology for effective safety management decision-making (2020)Changing Course: A Global Business Perspective on Development and the Environment (1992)Changing course: A global business perspective on development and the environment (1993)Lean and Green: The Move to Environmentally Conscious Manufacturing (1996)Drivers and barriers to environmental supply chain management practices: Lessons from the public and private sectors (2008)A review of modeling approaches for sustainable supply chain management (2012)Multi criteria decision making approaches for green supplier evaluation and selection: a literature review (2013)Defining the Business: The Starting Point of Strategic Planning (1980)Hypercompetition in a Multimarket Environment: The Role of Strategic Similarity and Multimarket Contact in Competitive De-Escalation (1996)The Effect of Banner Advertising on Internet Purchasing (2006)Sustainability and business-to-business marketing: A framework and implications (2009)The outranking approach and the foundations of electre methods (1991)Tentative guidelines to help choosing an appropriate MCDA method (1998)STATE OF ART SURVEYS OF OVERVIEWS ON MCDM/MADM METHODS (2014)Exploring the relationship between celebrity endorser effects and advertising effectiveness (2008)Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions (2009)Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media (2020)The Theory of Ratio Scale Estimation: Saaty's Analytic Hierarchy Process (1987)Inter-company comparison using modified TOPSIS with objective weights (2000)Application of the AHP in project management (2001)R&D project selection using the analytic network process (2002)Selection of logistics service provider: An analytic network process (ANP) approach (2005)Using the analytic network process (ANP) in a SWOT analysis – A case study for a textile firm (2007)The analytic hierarchy process—what it is and how it is used (1987)Applications of the extent analysis method on fuzzy AHP (1996)Analytic hierarchy process: An overview of applications (2004)Analytic hierarchy process (2001)Integrating multiplicative preference relations in a multipurpose decision-making model based on fuzzy preference relations (2001)Multi-tier sustainable global supplier selection using a fuzzy AHP-VIKOR based approach (2017)
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1998
Comparing the Effectiveness of the Web Site with Traditional Media
150 cited

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  • 2012An Integrated MCDM Method in Ranking BSC Perspectives and key Performance Indicators (KPIs) ,18 cited
  • 2007Multinational corporations and the challenge of global advertising16 cited