Gaining Influence in Public Relations: The Role of Resistance in Practice

Abstract

Contents: Preface. Influence in Public Relations and Why It's Important. Public Relations Roles, Responsibilities, and the Right Thing. Resistance, Politics, and Power Relations. Identifying and Using Influence Resources in Public Relations. Alpha Approaches in Public Relations: The Use of Sanctioned Influence Tactics. The Communication Change Project at Whirlpool: Converting Power Into Performance. Omega Approaches in Public Relations: The Use of Unsanctioned Influence Tactics. The Use of Dissent in Public Relations. The Power of Political Will and Intelligence. Breaking Out of the Iron Cage of Practice. A Public Relations Manifesto. Appendix: The Dissent Survey.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 85 citations exist upstream.