Simple and suited: guidelines for workplace travel surveys

Abstract

A growing number of workplaces are adopting travel plans to reduce the impacts generated by car trips by their employees and visitors. Many of these plans have been supported by travel demand management programs by transport agencies in Australia and New Zealand. Measuring travel behaviour is important to gauge the effectiveness of these plans and programs. This paper reports on a review of workplace travel survey methods undertaken for the TravelSmart Workplace program in Western Australia to address limitations such as low response rates and potential bias and identify good practice guidelines. The review recommended ways that workplace travel surveys can be simple and suited to provide useful data within limited resources.

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