Marketing and Design Management

Margaret Bruce · Rachel Cooper

89 citations0/0 files storedLancaster EPrints (Lancaster University)

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Marketing and Advertising Strategies Business Strategies and Innovation Service and Product Innovation

Abstract

This title looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design in the organisation, new product strategies and the effectiveness of the marketing/design relationship. Cases cover retail, services and industrial products in order to assess best practice in design management for marketing.

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2013Customer and Supplier Involvement in Design: The Moderating Role of Incremental and Radical Innovation Capability 2004The Roles of Marketing and Industrial Design in Discontinuous New Product Development *2013Design management capability and product innovation in SMEs 2003Challenges in Innovation Management 2006The Cultural Economy of Fashion Buying 2012The Contribution of In‐house and External Design Activities to Product Market Performance 2007Linking design management skills and design function organization: An empirical study of Spanish and Italian ceramic tile producers 2011Marketing–Industrial Design Integration in New Product Development: The Case of China*

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