Servicescapes : the concept of place in contemporary markets

John F. Sherry

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Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

The idea of the marketplace -- where buyers and sellers meet -- is rapidly changing. Today's marketplace, or servicescape, can be a traditional store or a street vendor's cart; it can be a mall or a mail order catalog; it can be a phone, fax, modem, or even cyberspace. This collection of 20 cutting-edge articles explores these various environments and shows how the buying environment influences the relationship between buyers and sellers. You'll review familiar servicescapes and also discover alternate placeways such as cyberculture.

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2018The role of live streaming in building consumer trust and engagement with social commerce sellers 2016Toward a theory of customer engagement marketing 2012The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty 2012To be or not to be in social media: How brand loyalty is affected by social media?2008Value in use through service experience 2006Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation 2007Thinking inside the Box: Why Consumers Enjoy Constrained Creative Experiences 2006How to facilitate immersion in a consumption experience: appropriation operations and service elements

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