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Mobile Eye-Tracking in Retail Research · Study

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ChapterMobile Eye-Tracking in Retail Research

Tracy G. Harwood2013

Chapter2013

Mobile Eye-Tracking in Retail Research

Tracy G. Harwood · Martin Jones

20 citations·0/0 files stored·Springer eBooks

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Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Gaze Tracking and Assistive Technology

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References

1984Case Study Research: Design and Methods 1960A Coefficient of Agreement for Nominal Scales 1984Content Analysis: An Introduction to its Methodology.2008Qualitative Data Analysis 2003Evolving to a New Dominant Logic for Marketing 1990Flow: the psychology of optimal experience 1991Flow: The Psychology of Optimal Experience 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun

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2020Seeing through the forest: The gaze path to purchase

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Year2013

Typechapter

Published2013-12-07

VenueSpringer eBooks

Languageen

Citations20

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1007/978-3-319-02868-2_14

openalex_workW57711171

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