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Corporate Identity Design
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Corporate Identity Design (1987)Corporate Identity DesignCreating business value with open space flexible offices (2013)Creating business value with …Service brand identity: definition, measurement, dimensionality and influence on brand performance (2011)Service brand identity: defin…The impact of color traits on corporate branding (2010)The impact of color traits on…Corporate Brand Identification and Corporate Brand Management: How Top Business Schools do it (2010)Corporate Brand Identificatio…The Effect of Organizational Structure on Corporate Identity Management (1999)The Effect of Organizational …Language and visual imagery: Issues of corporate identity in East Asia (1995)Language and visual imagery: …Case Study Research: Design and Methods (1984)Building Theories from Case Study Research (1989)Alumni and their alma mater: A partial test of the reformulated model of organizational identification (1992)The influence of corporate social responsibility on students' emotional appeal in the HEIs : The mediating effect of reputation and corporate image (2021)Unveiling front-line employees’ brand construal types during corporate brand promise delivery: A multi-study analysis (2021)Signalling the corporate brand promise to front-line employees: The role of learning and development in internal branding (2022)Coefficient Alpha and the Internal Structure of Tests (1951)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Leadership in Organizations (1981)Competing by Design (1997)Case Study Research (2004)A Grammar of Spoken Chinese (1972)Managing Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Managing corporate visual identity: use and effects of organizational measures to support a consistent self-presentation (2004)An experimental study of gender and cultural differences in hue preference (2015)The impact of color preference on adolescent children's choice of furniture (2020)Social Identity Theory and the Organization (1989)Reputation: Realizing Value from the Corporate Image (1996)Relations between organizational culture, identity and image (1997)Focus Groups: A Practical Guide for Applied Research (1989)Handbook of Qualitative Research (1994)Qualitative Data Analysis: An Expanded Sourcebook (1994)Colors in Marketing: A Study of Color Associations and Context (in) Dependence (2015)The Psychology of Colour Influences Consumers’ Buying Behaviour – A Diagnostic Study (2017)Investigation of color‐emotion associations of the university students (2020)
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  • 2010The impact of color traits on corporate branding59 cited
  • 1995Language and visual imagery: Issues of corporate identity in East Asia55 cited
  • 2013Creating business value with open space flexible offices42 cited
  • 2010Corporate Brand Identification and Corporate Brand Management: How Top Business Schools do it40 cited
  • 1999The Effect of Organizational Structure on Corporate Identity Management31 cited
  • 2011Service brand identity: definition, measurement, dimensionality and influence on brand performance18 cited

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