Why Popcorn Costs So Much at the Movies: And Other Pricing Puzzles

Richard B. McKenzie

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Consumer Market Behavior and Pricing Merger and Competition Analysis Cinema and Media Studies

Abstract

Explains the mysteries of the current pricing system, such as the use of the number nine in prices, why all movies cost the same, and the unintentional consequences of using environmentally-friendly fuels.

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2020Entertainment Industry Economics 2011Would the Social Planner Let Bags Fly Free?2018An Empirical Study of Uniform and Differential Pricing in the Movie Theatrical Market 2009The Neuroeconomics of Rational Decision Making 2009Behavioral Economists, and Psychologists’ Challenges to Rational Behavior

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