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Cited by

• 2008Mirrors in the Head: Cultural Variation in Objective Self-Awareness104 cited
• 2010The Japanese consumer: an alternative economic history of modern Japan93 cited
• 2005The Japanese University in Crisis69 cited
• 2006Marketing the Eikaiwa Wonderland: Ideology, Akogare , and Gender Alterity in English Conversation School Advertising in Japan51 cited
• 2010Japan’s Zoomorphic Urge50 cited
• 2008Undressing and Dressing Loli: A Search for the Identity of the Japanese Lolita40 cited
• 2007Competing Sartorial Assertions of Femininity and Muslim Identity in Mali35 cited
• 2009The `Social Death' of Unused Gifts28 cited
• 2013“Kawaii” And “Moe” — Gazes, Geeks (Otaku), and Glocalization of Beautiful Girls (Bishōjo) in Hong Kong Youth Culture25 cited
• 2014The cultural context and the interpretation of Japanese ‘Lolita complex’ style anime25 cited
• 2016Being Tough and Belonging: Technologies of Masculinity among Martial Arts Students in China24 cited
• 2008Wong Kar-wai’s Films and the Culture of the Kawaii23 cited
• 2011Maid Meets Mammal: The 'Animalized' Body of the Cosplay Maid Character in Japan18 cited
• 2008Girls Return Home: Portrayal of Femininity in Popular Japanese Girls’ Manga and Anime Texts during the 1990s inHana yori DangoandFruits Basket