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The role and status of UK database marketing · Study

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ArticleThe role and status of UK database marketing

Keith P. Fletcher1995

Article1995

The role and status of UK database marketing

Keith P. Fletcher · Colin Wheeler

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Market Behavior and Pricing

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2005The relevance of retail loyalty strategy and practice for leisure/tourism 2017Customer Retention Strategies and Customer Loyalty 2002Towards Using Knowledge Discovery Techniques in Database Marketing for the Tourism Industry 1994Strategic implementation of database marketing: problems and pitfalls 1998From 1086 and 1984: direct marketing into the millennium

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Year1995

Typearticle

Published1995-11-01

Languageen

Citations17

Files0 public / 0

ShelfMarketing and Advertising Strategies

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openalex_workW58021204

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