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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands (2005)The Origin of Brands: How Product Evoluti…Overview of the brand journey and opportunities for future studies (2023)Overview of the brand journey…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)
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  • 2023Overview of the brand journey and opportunities for future studies12 cited

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