Principles and Practice in Business and Management Research

Abstract

Part 1 Managing bias in three research methodologies theory and practice of participant observation, Rick Delbridge and Ian Kirkpatrick research methods in accounting history, Malcolm Anderson minimizing and managing bias in a mail survey - a study of redundant miners, Victoria Wass. Part 2 Research in organizations: interviewing techniques in business and management research, Michael Healey and Mike Rawlinson strategic organizational analysis in four dimensions, David Stiles from man-in-the-middle to front line manager - investigating the changing role of the supervisor, James Lowe investigating marketing change - a comparative-intensive approach, Martin Kitchener. Part 3 Applied research: acquiring expertise for a knowledge-based system in tourism marketing, Paulo Rita validating prototype development - the COMSTRAT survey, Fiona Davies. Part 4 Wider issues in research: methodology and the target audience, Paul Nieuwenhuis ethics in business and management research, Peter Wells concluding remarks, Victoria Wass and Peter Wells.

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