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Brand America : the mother of all brands · Study

BookBrand America : the mother of all brands

Simón Anholt2004

Book2004

Brand America : the mother of all brands

Simón Anholt · Jeremy Hildreth

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American History and Culture Consumer Behavior in Brand Consumption and Identification European Cultural and National Identity

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2008Designer nations: Neo-liberal nation branding – Brand Estonia 2005Anholt Nation Brands Index: How Does the World See America?2015Testing self-congruity theory in the context of nation brand personality 2012Argentine Consumers' Perceptions of the U.S. Brand Personality 2012International Events in the Non-Capital Post-Soviet City: Between Place-Making and Recentralization 2008And did those feet? Getting medieval England “on-message”

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Year2004

Typebook

Published2004-01-01

Languageen

Citations60

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ShelfAmerican History and Culture

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openalex_workW581743329

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