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The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database
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The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database (1995)The Complete Database Marketer: Second Ge…INFLUENTIAL MARKETING: A NEW DIRECT MARKETING STRATEGY ADDRESSING THE EXISTENCE OF VOLUNTARY BUYERS (2006)INFLUENTIAL MARKETING: A NEW …Mining the network value of customers (2001)Mining the network value of c…Privacy Concerns and Consumer Willingness to Provide Personal Information (2000)Privacy Concerns and Consumer…Can Statistical Modeling Help with Data Mining (1999)Can Statistical Modeling Help…Data mining for direct marketing: problems and solutions (1998)Data mining for direct market…Strategic database marketing (1994)Book Review: The One to One Future: Building Relationships One Customer at a Time (1995)Marketing for Hospitality and Tourism (1995)Spatial Interaction and the Statistical Analysis of Lattice Systems (1974)Carl Shapiro and Hal R. Varian.Information Rules: A Strategic Guide to the Network Economy.Boston, Massachusetts: Harvard Business School Press, 1999. x + 352 pp (1999)Information Rules: A Strategic Guide to the Network Economy (2000)Trust Management for the Semantic Web (2003)Impact of social influence in e-commerce decision making (2007)Big Data and supply chain management: a review and bibliometric analysis (2016)“L.L.L.” (1948)Profit uplift modeling for direct marketing campaigns: approaches and applications for online shops (2021)Bridging the Gap: A Systematic Benchmarking of Uplift Modeling and Heterogeneous Treatment Effects Methods (2022)Modeling social coupon redemption decisions of consumers in food industry: A machine learning perspective (2023)11. The Right to Privacy (1890)‘How Did They Get My Name?”: An Exploratory Investigation of Consumer Attitudes Toward Secondary Information Use (1993)Direct Mail Privacy-Efficiency Trade-offs within an Implied Social Contract Framework (1993)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)The Privacy Paradox: Personal Information Disclosure Intentions versus Behaviors (2007)Information Privacy Research: an Interdisciplinary Review1 (2011)Handling class imbalance in customer churn prediction (2008)A new hybrid classification algorithm for customer churn prediction based on logistic regression and decision trees (2018)
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  • 2001Mining the network value of customers2,886 cited
  • 2000Privacy Concerns and Consumer Willingness to Provide Personal Information1,059 cited
  • 1998Data mining for direct marketing: problems and solutions661 cited
  • 2006INFLUENTIAL MARKETING: A NEW DIRECT MARKETING STRATEGY ADDRESSING THE EXISTENCE OF VOLUNTARY BUYERS12 cited
  • 1999Can Statistical Modeling Help with Data Mining11 cited

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