Contents: Preface Part I: Introduction and Theory 1. Introduction 2. Theoretical Approaches Part II: Modes of Operation 3. Franchising 4. Licensing 5. Management Contracts 6. International Subcontracting 7. Project Operations 8. Exporting 9. Alliances 10. Foreign Direct Investment Part III: Strategies 11. Mode Switching and Stretching Strategies 12. Mode Combination Strategies 13. Internationalization, International Strategies and FOMs Part IV: Conclusion 14. Conclusion Index
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