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Introduction to Marketing
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Introduction to Marketing (2007)Introduction to MarketingSegmenting And Profiling South African Minibus Taxi Commuters: A Factor-Cluster-Tabulation Analysis Approach (2011)Segmenting And Profiling Sout…The Application of Electronic Computers to Factor Analysis (1960)The Scree Test For The Number Of Factors (1966)A Paradigm for Developing Better Measures of Marketing Constructs (1979)
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  • 2011Segmenting And Profiling South African Minibus Taxi Commuters: A Factor-Cluster-Tabulation Analysis Approach4 cited

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