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Modern Marketing Communications
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Modern Marketing Communications (1991)Modern Marketing CommunicationsINTERNET ADVERTISING AND CONSUMPTIVE LIFESTYLE OF THE STUDENTS (2019)INTERNET ADVERTISING AND CONS…Measuring visual identity: a multi‐construct study (2001)Measuring visual identity: a …Locating marketing within the corporate communication managing system (1998)Locating marketing within the…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Measuring the Involvement Construct (1985)An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)Managing corporate visual identity: use and effects of organizational measures to support a consistent self-presentation (2004)Corporate Brand Identification and Corporate Brand Management: How Top Business Schools do it (2010)Evaluating the impact of corporate logos towards corporate reputation (2017)Communication Strategies in Marketing Channels: A Theoretical Perspective (1990)Marketing management: analysis. planning. implementation and control (2000)Handbook of corporate communication and public relations : pure and applied (2004)Does Customer Relationship Management Activity Affect Firm Performance? (2008)Excellence in Public Relations and Communication Management (2013)The dimensionality of corporate communication management (CCM) (2019)Personal Influence: The Part Played by People in the Flow of Mass Communications (1956)Komunikasi massa : suatu pengantar (2007)An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness (2009)
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  • 2001Measuring visual identity: a multi‐construct study50 cited
  • 1998Locating marketing within the corporate communication managing system22 cited
  • 2019INTERNET ADVERTISING AND CONSUMPTIVE LIFESTYLE OF THE STUDENTS10 cited

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