Why 3PLs need to build their brand

Robert Lieb · Kristin J. Lieb

11 citations0/0 files storedSupply chain management review

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Marketing and Advertising Strategies Outsourcing and Supply Chain Management Corporate Identity and Reputation

Abstract

Subtitle: A fast-changing competitive arena has made it more difficult for third-party logistics providers (3PLs) to differentiate their services in the marketplace. But clear differentiation -- call it effective branding -- is essential to long-term success in this industry. Here are some steps that can help 3PLs sharpen their brand message and benefit the buyers of their services at the same time.

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