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The Transport Studies Unit at Oxford University has been working on a project that has contributed to many of the ideas and techniques involved in the activity approach to the study of travel behavior. The research itself is briefly described, and some of the major findings of interest to transportation planners are highlighted. The topics covered include the application of the activity approach to the data-collection, data-analysis, and modeling phases of transportation planning, and emphasis is laid throughout not only on the study results themselves but also on the research style. The research approach combines qualitative social-science interviewing techniques with more formal quantitative surveys and analysis, and the result is that each approach complements the other and the combination of both gives insights that are not obtainable when either technique is used in isolation. (Author)
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