Campaign '96: A Functional Analysis of Acclaiming, Attacking, and Defending

William Lyon Benoit · Joseph R. Blaney · Penni M. Pier

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Cultural and political discourse analysis Linguistics and Discourse Analysis Rhetoric and Communication Studies

Abstract

Series Foreword by Robert E. Denton, Jr. Preface Introduction Overview: A Functional Theory of Political Campaign Discourse Method: Acclaiming, Attacking, and Defending Procedures: How We Analyzed Campaign '96 Messages Republican Primaries: Who Shall Lead Us? Debates: A Free-for-All Television Advertisements: I'm More Conservative Than You Talk Radio: What Are the Candidates Saying about Each Other? Nominating Conventions: Anointing the Chosen Keynote Speeches: It's Great to Be a Republican/Democrat! Acceptance Addresses: I Will Lead Us to Victory Stand By Your Man: Elizabeth Dole's and Hillary Rodham Clinton's Convention Speeches General Election Campaign: The Final Showdown Televised Advertisements: Dole/Gingrich versus the Liberals Radio Addresses: Hear Ye, Hear Ye Debates: Direct Confrontation Free Television Remarks: Their Unfiltered Utterances Conclusion and Implications Outcomes: Who Won (and by How Much)? Implications: What Have We Learned? References Index

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