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Industrial Marketing Management: A Strategic View of Business Markets · Study

BookIndustrial Marketing Management: A Strategic View of Business Markets

Michael D. Hutt1985

Book1985

Industrial Marketing Management: A Strategic View of Business Markets

Michael D. Hutt · Thomas W. Speh

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

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1995A Conceptualization of the Functions and Roles of Formalized Selling and Buying Teams 1989After sales service quality: Views between industrial customers and service managers 2007Buyer-seller interaction patterns during ongoing service exchange 1991An approach to industrial market segmentation 1991Scaling Evaluative Criteria and Supplier Performance Estimates in Weighted Point Prepurchase Decision Models 2015Towards a managerially useful approach to classifying services 1988The Services and Supplier Choice Influences of Industrial Distributors 1998Defence sector procurement and supply chain relationships

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Year1985

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Published1985-01-01

Languageen

Citations37

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ShelfMarketing and Advertising Strategies

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openalex_workW587630569

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