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ArticleHistoria de la publicidad

Raúl Eguizábal Maza1998

Article1998

Historia de la publicidad

Raúl Eguizábal Maza

102 citations·0/0 files stored·Dialnet (Universidad de la Rioja)

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Advertising and Communication Studies Media, Journalism, and Communication History American History and Culture

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2020El papel de la técnica publicitaria Branded Content para generar nuevos vínculos de compromiso entre marca y sociedad.2019Effective communication models in advertising campaigns. A strategic analysis in the search for effectiveness 1997Propaganda y publicidad comercial: un principio diferenciador 2019Netflix, estrategia y gestión de marca en torno a la relevancia de los contenidos 2009La publicidad como dispositivo operacional 2019Comunicación transgresora de cambio social 2007Diferencias conceptuales entre publicidad y propaganda: una aproximación etimológica 2005La imagen en la publicidad: la fotografía al servicio de la documentación publicitaria y los derechos de autor

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Year1998

Typearticle

Published1998-01-01

VenueDialnet (Universidad de la Rioja)

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Citations102

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ShelfAdvertising and Communication Studies

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openalex_workW5877204

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