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The kids market: myths and realities · Study

WorkThe kids market: myths and realities

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Work2000

The kids market: myths and realities

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260 citations·0/0 files stored·Choice Reviews Online

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Behavior and Market Dynamics

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2009Interactive Food and Beverage Marketing: Targeting Adolescents in the Digital Age 2003The effects of television advertising on materialism, parent–child conflict, and unhappiness: A review of research 2009`Creative' visual methods in media research: possibilities, problems and proposals 2005Major influence factors in children's consumer socialization 2003The Unintended Effects of Television Advertising 2017Plugged In 2006Purchase decision‐making in fair trade and the ethical purchase ‘gap’: ‘is there a fair trade twix?’2005Adolescent brand consciousness and product placements: awareness, liking and perceived effects on self and others

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Year2000

Typeother

Published2000-01-01

VenueChoice Reviews Online

ISSN-L0009-4978

Languageen

Citations260

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.5860/choice.37-2866

openalex_workW588076173

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