American folklore and the mass media

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Folklore, Mythology, and Literature Studies Cultural and Sociopolitical Studies Literature, Culture, and Aesthetics

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INTRODUCTION The Varient and the Folklorization Process in the Basic Forms of Narration: Marchen and Legend Magic for Sale: Marchen and Legend in TV Advertising Magic as a Mail-Order Commodity Beauty, Wealth, and Power: Career Choices for Women in Folktales, Fairy Tales, and Modern Media Tape-Recording Miracles for Everyday Living: The Ethnography of a Pentecostal Community Letters to the Dead Appendix: Sample Texts of In-Memoriam Advertisments Notes Bibliography Index

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2004The Mozart effect: Tracking the evolution of a scientific legend 2006Knowledge Goes Pop 1997Everyday life as an intelligence test: Effects of intelligence and intelligence context 2008Haunting experiences: ghosts in contemporary folklore 2003Legends on the net: an examination of computer-mediated communication as a locus of oral culture 2011Fairy tale films: visions of ambiguity 2013Tradition in the Twenty-First Century: Locating the Role of the Past in the Present 1994Narrative analysis

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