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Marketing Financial Services
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Marketing Financial Services (1980)Marketing Financial ServicesEvaluation of quantitative indicators of marketing activities in the banking sector (2016)Evaluation of quantitative in…The service elimination decision‐making during the service life cycle (2012)The service elimination decis…Sales information systems in the UK financial services industry: an analysis of sophistication of use and perceived barriers to adoption (2002)Sales information systems in …Marketing and Marketing Information System Sophistication In Retail Banking (2000)Marketing and Marketing Infor…Corporate Identity: A Strategic Marketing Issue (1991)Corporate Identity: A Strateg…Marketing Bank Services Barbara (1984)Marketing Bank Services Barba…Corporate Attitudes Towards Bank Services (1983)Corporate Attitudes Towards B…Coefficient Alpha and the Internal Structure of Tests (1951)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Decision-making criteria in tactical make-or-buy issues: an empirical analysis (2015)Diffusion of Innovations 1 (2019)Strategic information systems planning: myths, reality and guidelines for successful implementation (1991)The loyalty effect: The hidden force behind growth, profits, and lasting value (1996)What's your strategy for managing knowledge? (1999)Sales force automation systems: An analysis of factors underpinning the sophistication of deployed systems in the UK financial services industry (2008)Marketing Research: Methodological Foundations (1977)Management research: An introduction (1992)Marketing management: analysis. planning. implementation and control (2000)Marketing Intangible Products and Product Intangibles (1981)Problems and Strategies in Services Marketing (1985)From identity to organisation identity: The evolution of a concept (2003)The Relationship between Brand-Building Factors and Branding Benefits in Commercial Banks Operating in Jordan: An Empirical Investigation of Managers' Perspectives (2010)Strategies for diversification (1972)Designing a long range marketing strategy for services (1980)An Exercise in Product Development for the 1980s: (1983)European Journal of Marketing (1993)Relationship Marketing at the Service Encounter: the Case of Life Insurance (1993)Characteristics of marketing organisation in the New Zealand financial services sector (2003)The Competitive Advantage of Nations (1990)The Competitive Advantage of Nations (1991)The balanced scorecard: Translating strategy into action (1997)The effect of mergers and acquisitions on customer–company relationships (2019)Estimation of the Marketing Activity of Banking Structures (2020)Exploring the interface between management accounting and marketing: a literature review of customer accounting (2020)Marketing and investment banking II: relationships and competitive advantage (1996)Corporate customer behaviour towards financial services: empirical results from the emerging market of Greece (1999)
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  • 1983Corporate Attitudes Towards Bank Services33 cited
  • 1991Corporate Identity: A Strategic Marketing Issue30 cited
  • 1984Marketing Bank Services Barbara29 cited
  • 2002Sales information systems in the UK financial services industry: an analysis of sophistication of use and perceived barriers to adoption27 cited
  • 2016Evaluation of quantitative indicators of marketing activities in the banking sector23 cited
  • 2000Marketing and Marketing Information System Sophistication In Retail Banking17 cited
  • 2012The service elimination decision‐making during the service life cycle9 cited

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