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Wirkungen absatzpolitischer Instrumente : Theorie und Messung der Marktreaktion · Study

BookWirkungen absatzpolitischer Instrumente : Theorie und Messung der Marktreaktion

Hartwig Steffenhagen1978

Book1978

Wirkungen absatzpolitischer Instrumente : Theorie und Messung der Marktreaktion

Hartwig Steffenhagen

36 citations·0/0 files stored·C.E. Poeschel eBooks

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Consumer Behavior and Marketing Influence

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1979Interpretation und Aussagewert mehrdimensionaler Einstellungsmodelle im Marketing 1995Die Wirkung absatzpolitischer Instrumente

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Year1978

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Published1978-01-01

VenueC.E. Poeschel eBooks

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Citations36

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ShelfConsumer Market Behavior and Pricing

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openalex_workW588595828

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