Foreword by Neil Postman Preface Introduction Part 1: Overview Chapter 1: Behind It All: A Big Idea Chapter 2: What Are Interpretive Labels? Chapter 3: Types of Labels in Exhibitions Part 2: Considering the Audience Chapter 4: Who Is the Audience (and What Do They Want)? Chapter 5: Learning Styles Chapter 6: Levels of Information and Modalities Chapter 7: Writing Visitor-Friendly Labels Chapter 8: Selecting the Right Reading Level Chapter 9: Bilingual Labels Chapter 10: Labels That Ask Questions Part 3: Tasks Chapter 11: Getting Started (and Getting It Done) Chapter 12: The Number of Words Chapter 13: Evaluation During Development Chapter 14: Making Words and Images Work Together Chapter 15: Labels for Interactive Exhibits Chapter 16: Electronic Labels and Hypermedia Chapter 17: Typographic Design Chapter 18: Production and Fabrication Chapter 19: Evaluation After Opening Part 4: Summary Ten Deadly Sins and 14 Helpful Research Findings Glossary Resource List Bibliography Figure Credits Index
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