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Marketing Communication: New Approaches, Technologies, and Styles
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Marketing Communication: New Approaches, Technologies, and Styles (2006)Marketing Communication: New Approaches, …Comparing Brand Placements and Advertisements On Brand Recall and Recognition (2016)Comparing Brand Placements an…Toward an integrated model of communication: the case of South Africa (2012)Toward an integrated model of…Indigenous Cultural Bodies in Tourism: An Analysis of Local ‘Audience’ Perception of Global Tourist Consumers (2011)Indigenous Cultural Bodies in…New insights into what drives internet advertising avoidance behaviour: the role of locus of control (2010)New insights into what drives…Relationship Marketing in Consumer Markets: Antecedents and Consequences (1995)Defining Strategic Communication (2007)Dancing Together Alone : Inconsistencies and Contradictions of Strategic Communication in Swedish Universities (2017)MANAGING PUBLIC RELATIONS (2018)Utilising an Ubuntu-Centred Communication Management Framework to Analyse CSR Messages on SNSS (2018)Generalized expectancies for internal versus external control of reinforcement. (1966)Attitudes, Personality and Behavior (1988)Happiness is everything, or is it? Explorations on the meaning of psychological well-being. (1989)Ad avoidance in the digital context: A systematic literature review and research agenda (2022)The Tourist: A New Theory of the Leisure Class. (1977)Disjuncture and Difference in the Global Cultural Economy (1990)Book Review: Modernity at Large: Cultural Dimensions of Globalization (1998)The isimodeni style: traditional beadwork, Zulu trinket or South African sartorial tradition on Durban’s Golden Mile? (2019)Measuring the Involvement Construct (1985)How Advertising Works: What Do We Really Know? (1999)The Limited Capacity Model of Mediated Message Processing (2000)Location, Integration, Interruption: Visual Properties and Recognition of Video Game Advertising (2019)Product Placement and Integrated Marketing Communications Effects on an Informational TV Program (2021)Exploring the impact of brand placement repetition on the effectiveness of umbrella branding (2022)
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  • 2016Comparing Brand Placements and Advertisements On Brand Recall and Recognition23 cited
  • 2012Toward an integrated model of communication: the case of South Africa15 cited
  • 2010New insights into what drives internet advertising avoidance behaviour: the role of locus of control12 cited
  • 2011Indigenous Cultural Bodies in Tourism: An Analysis of Local ‘Audience’ Perception of Global Tourist Consumers11 cited

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