The Public Image of Henry Ford: An American Folk Hero and His Company

David Lanier Lewis

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American History and Culture Biographical and Historical Analysis Public Relations and Crisis Communication

Abstract

This book is a portrait of that enigmatic folk hero, Henry Ford, and of the company he built from scratch. David Lewis focuses on the fame, popularity, and influence of America's most unconventional businessman and traces the history of public relations and advertising within Ford Motor Company and the automobile industry.

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1982Henry Ford and Field and Factory: An Analysis of the Ford Sponsored Village Industries Experiment in Michigan, 1918–1941 1999Creating a Favorable Business Climate: Corporations and Radio Broadcasting, 1934 to 1954 2001"Detroit the Dynamic": The Industrial History of Detroit from Cigars to Cars 2010Henry Ford's Dance Revival and Fiddle Contests: Myth and Reality

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