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Werbelehre : Theorie und Praxis der Werbung
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Werbelehre : Theorie und Praxis der Werbung (1966)Werbelehre : Theorie und Praxis der Werbu…Special section on German research in marketing: Introduction (1982)Special section on German res…
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  • 1982Special section on German research in marketing: Introduction11 cited

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