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Branded male: marketing to men
0 references·3 citing·10 second hop
Branded male: marketing to men (2008)Branded male: marketing to menBrand Equity as a Predictor of Repurchase Intention of Male Branded Cosmetic Products in South Africa (2017)Brand Equity as a Predictor o…Legitimising male grooming through packaging discourse: a linguistic analysis (2015)Legitimising male grooming th…Australia's National Men's Health Policy: Masculinity Matters (2009)Australia's National Men's He…Constructions of masculinity and their influence on men's well-being: a theory of gender and health (2000)Hegemonic Masculinity (2005)Nudge: improving decisions about health, wealth, and happiness (2008)Reading images: the grammar of visual design (1996)Reading Images (2006)International Journal of Business and Social Science (2018)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (1994)Research Methods in Education (2007)The effect of brand equity dimensions on repurchase intention (2020)
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  • 2009Australia's National Men's Health Policy: Masculinity Matters18 cited
  • 2017Brand Equity as a Predictor of Repurchase Intention of Male Branded Cosmetic Products in South Africa17 cited
  • 2015Legitimising male grooming through packaging discourse: a linguistic analysis13 cited

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